Right before our Summer Reading Programming began, my Library Director had a fantastic idea to promote our social media presence: the phrase “<em>Like</em> to <em>Follow</em> Your Library.” I jotted it down on a post-it and knew that I’d come up with something post-SRP. Well, that time had come and I finally threw together our first <i>MULTI-LIBRARY MARKETING EXTRAVAGANZA!!! </i>In other words, I put together a display at both our locations (with a lot of help).
The main inspiration was <a href=”http://blog.sutherlandlibrary.com/2011/07/facebook-display-at-sutherland-library.html” target=”_blank” rel=”noopener noreferrer”>this pic</a> that I discovered on <em>Pinterest</em>. And I was like “Go big, or go home. Challenge accepted.” So I went big with some extra <em>Photoshop </em>flair. I photoshopped, printed, and arranged things while Mary did a LOT of cutting. She also took charge of the smaller-scaled display at the Children’s Library:
<img class=”alignnone wp-image-673″ title=”Obviously we tweaked our message a little bit since we didn’t want to be marketing to children who are too young for these sites.” src=”http://hafuboti.wpcomstaging.com/wp-content/uploads/2013/08/kidssm2.jpg?w=584″ alt=”” width=”584″ height=”639″>
Too cute! I made sure to print off the fact that we have social media-exclusive giveaways, and then threw all the other cool points within the fake tweet.
So – do you wanna see the huge version of this? I’ll show it anyway!
<img class=”alignnone wp-image-674″ title=”A ginormous (technical term) social media display at the library using photoshop and lots of paper.” src=”http://hafuboti.wpcomstaging.com/wp-content/uploads/2013/08/tabledos.jpg?w=584″ alt=”” width=”584″ height=”743″>
It’s friggin’ ‘uge! It starts from the ceiling, and then curves down/wraps under a table. I don’t know that we’ve ever had this large of a display before now. Looking at the pictures, I realize that I should have put the images/tweets and <em>Facebook</em> interactions on a different colored background (like continue the blue color from the font). But oh well – the goal was to be eye-catching, and I think that we succeeded.
I’ll update this post later to let y’all know if I actually saw an uptick in followers or likes.
I’ll conclude with a few close-up shot of the silliness (or cleverness, depending on your perspective) of the <em>Facebook </em>and <em>Twitter </em>posts that I created or manipulated to get our points across.
<img class=”alignnone wp-image-676″ title=”Fun Fact: the "Awesome Patron" picture is one left on the library’s camera by a former employee who used it for a selfie. Heh. ” src=”http://hafuboti.wpcomstaging.com/wp-content/uploads/2013/08/twitty.jpg?w=584″ alt=”” width=”584″ height=”622″>
<img class=”alignnone wp-image-677″ title=”Fun Fact: I had Mary send this message to the library’s Facebook account, I responded, and then we quickly deleted it. It took about a minute. This afternoon my boss was like "Oh *that’s* what that weird post was about yesterday!" Heh.” src=”http://hafuboti.wpcomstaging.com/wp-content/uploads/2013/08/closeup1.jpg?w=584″ alt=”” width=”584″ height=”438″>